1918 Ford Coca-Cola Runabout

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1918 Ford Coca-Cola Runabout - 1:24 Scale

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The Two Most Famous Trademarks in the World 1918 Ford Coca-Cola Runabout Coca-Cola and the Model T As historians look back at the reasons why the 20th Century became the era of American dominance, two companies will be highlighted because of their international and domestic importance. By 1918, Coca-Cola was the worlds most recognized trademark, partially because of the two and half million feet of billboard advertisements plastered all over the country. Over 3 million Cokes were sold domestically every day. Thats a lot of nickels and required a fleet of delivery vehicles. 1918 Model T Runabout Perfect for the Task Ford was late getting into the truck business, but by 1918 they were offering their inexpensive best-selling Runabout as the perfect light delivery vehicle. A pickup bed, tank, or other type of load carrier easily replaced the turtleback. Even with prices increasing from $345 to $500 due to the WWI caused raw material shortages, over 70,000 Runabouts were sold and Ford sold 5 times as many cars as its nearest competitor Willys- Overland. With Tampo graphics and baked enamel finish, these two 1918 Ford Coca-Cola Runabouts look just as good as they did delivering Americas best-selling soft drink 85 years ago. Model Features Official Logos & Insignia Goodyear Rubber Tires Each Truck Is a Bank That comes with a Detachable Key Precision Diecast Replica Baked Enamel Finish 1:24 Scale Model 6.50 Inches Long

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